Here’s what you need to know about creating your own OTT channel with Roku.ĭeveloping a branded Roku app is like creating your own TV channel or having your own Roku TV show.

While conceptualizing and launching a Roku app is no easy task, it could very well be worth the investment. If you’re a content business owner or creator, we’d wager you’re definitely wondering about how to create a Roku channel for yourself now! What’s more, the total hours streamed on Roku in the United States hit a record of approximately 20.7 billion in the second quarter of 2022. Roku reported $764 million in revenue last quarter, boasting an impressive 18% year over year growth. If those figures aren’t enough to get you thinking about how to get your own Roku channel, maybe the money will speak to you. This figure, according to Statistica, is the company’s highest monthly active user total of all time, and this number continues to climb each quarter, more than doubling over the last three years.

The popular OTT streaming device Roku recently revealed some impressive numbers for mid-year 2022, boasting a total of 63.1 million monthly active users in the United States.

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